Free UTM Link Builder
Add utm_source, utm_medium and utm_campaign tags to a link so Google Analytics shows where visitors came from.
Enter a full URL starting with https://
Runs in your browser — your files are never uploaded.
How to use the UTM Link Builder
- Paste the page URL you are sharing.
- Fill in source, medium and campaign.
- Copy the tagged link and use it in your post or ad.
Without UTM tags, clicks from Instagram bios, WhatsApp broadcasts and email often appear as direct traffic. Tagging each link lets Google Analytics 4 report the source, medium and campaign.
Use lowercase and consistent names, for example source instagram, medium social and campaign diwali-sale, so reports do not split the same channel into several rows.
Frequently asked questions
Which UTM fields are required?
Source, medium and campaign are the standard set. Term and content are optional.
Do UTM tags affect SEO?
Use them only on links you share externally, not on internal links within your own site.
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